What your choice of phone says about your holiday preferences
According to Booking.com’s statistics, you have a lot to say about any phone that you are the type of traveler, especially in China, where the hotel reservation platform offers different search results based on the phone used soon. Will do
“People who use iPhones and Android have different behaviors,” said Managing Director and Vice Marshal Ma, China’s Managing Director in booking Mai, “Overall, people with Android phones spend less, and among them Most of them book to go in. ”
“But it depends on the phone, there is a lot of value limit for Android phones, and in reality, advanced Android phones choose [expensive hotels compared to iPhone owners].”
Therefore, when you think that people who use iPhone XS Max, they are the biggest spenders, people with Samsung Galaxy S10 Plus or Huawei P30 Pro are likely to be in the most expensive hotels. (Booking.com comes pre-installed on Huawei phones in China, and new users can get special discounts.)
Twenty years ago, from a minor beginning in Amsterdam as a rising company, Booking.com has become very big, every day, its website and application are used to make 1.5 million bookings in 27 million hotels in 229 countries. . For many of our users, this feature is about.
The option of canceling the room for free makes it easy to plan long trips, and even monitors near low prices and bookings near departure.
However, Chinese travelers do not use this service. In fact, there is a lot of difference in digital behavior in China, which forces the company to behave as a whole new part of its business.
“China is only an applied world, and when Chinese look, their behavior is completely different from the rest of the world.” Booking windows are less than before, and many Chinese travelers regularly book a place when they arrive at their destination.
“That day is much more than the rest of the world,” Ma says. “According to our data, in China, the millennium generation does not favor long-term plans … we see a lot … less plan for local booking.”
Because of this preference for booking the same day, and other behaviors in China, Booking.com did not do anything else in China.
He prepared a special application for China, which soon became his own platform. WeChat is embedded, only loyalty points system in China, and callback facility is customer service that operates anywhere in the world. Affirms that Booking.com will soon include online chatting with CS, integration with the company’s final ride, Chuxing is also possible.
The main function of the app is location-based search, which is only possible to seek the last minute hotel deal. The Booking.com algorithm is the “secret sauce”, which you use to try to figure out how to use automatic learning.
For example, if you book hotels in the city center usually when you go to the cities, then you see that. “It depends on the customer’s previous booking, where they are, and also on the phones they use,” Ma says.
Booking.com platform translated into Chinese language during the first four years in China (where it lasted for eight years and has 1,000 employees in its seven offices). At that time, the travel market was quite different.
Ma says: “Most Chinese tour was locally, then it was in Southeast Asia, then [Asia Pacific], and now it is everywhere.” Asia region is still central in size, but Chinese tourists are traveling everywhere, we have a wonderful world map that shows that the footprint of our Chinese customers is covering the world, every day we have a new destination See the light. ”
What are the preferred destinations for Chinese travelers? According to Travel.com’s internal travel survey, these were the most booked cities by foreign Chinese travelers in 2018:
Apart from this, these companies have intelligent data, which is deep in analysis of purchasing behavior and desired users. If we evaluate Alibaba’s active user base with more than 400 million Chinese consumers on our platforms in 2015, then approaching consumer knowledge is a big advantage.
In a recent interview with ChinaTravelNews.com, Alibaba Group’s part, senior strategist of Elitrip, Cherry Wu said that when Alibaba comes into the environment system, they already have the intention of buying and paying security . It is used in a range of product categories, including travel.
As we have attended, the group has more than 350 million active annual purchasers in its Tamol system and has more than 400 million registered users, which are from the real name in Alipay.
China is a complex market with many regulatory payment problems, said Vivek Bhattnagar, vice president of Sales and Solution Engineering, CellPort Mobile.
“At the same time, it is a big market compared to being ignored.” With Apple Bay, Apple has set electronic waves for all other electronic engines, such as Android Bay, VisaAccount, MasterCard and Amex Express, to be included in all races.
As Apple is gaining strength in China, it will depend on the number and type of exporters supporting Apple Pay and the number of high-quality traders who subscribe to Apple Pay services, Bhattnagar says.
The extent and depth of source support will affect the adoption of apple pay as a means of paying the customer, and adoption will affect both in-store sales and in-app sales. “” Merchant support is also important because any payment method is good as the number of merchants.
The larger the width, the more popular it will be. It is also important to introduce the Chinese consumer market – which is highly oriented towards young consumers. This profile really helps Apple Pay because young consumers are ready to take a step towards a non-monetary society. “